Effective Internet Marketing Strategy begins with Clear Definitions of
the Fundamentals: People, Place, Product, and Price.
People. Internet marketing is search marketing. Search marketing is behavioral targeting. The process begins with a clear definition of your target customer’s demographics, psychographics, and purchase behaviors. FDB Media uses data mining technology and real-time Web analytics to develop Internet Marketing Strategies tailored to your target customer profiles and online behaviors. > More
Place. Place can be defined as the interactive touch points where transactions take place between you, your customers, the influencers, resellers, end-users or consumers. Increasingly, whether it is for B2B or B2C, the majority of buyers do research online before making their purchases. Our proprietary Search Engine Optimization (SEO) and Integrated Website Marketing System ensures that your customers can re-connect and FIND your sales information as top organic search results when they are looking to buy. Place also translates to the need for Channel Communication Portals; especially for companies who rely on channel sell-thru. The development of collaborative marketing portals and interactive linking to resale partners’ websites is the key to winning sales in this Web-centric ecosystem.
InquiryCenter.com is the campaign response module for our Search Engine Marketing System that tracks and forwards sales leads in “real-time”, to a dynamically manageable list of distributors, dealers, resellers, retailers, and e-tailers. Ancillary services include on-demand customer service and tech support response communications provided in the inquirer’s preferred language and media formats. > More
Product. All things being equal, message packaging is the key to winning sales. Customers will only buy when your product or service offering matches their perceived needs. Your offering may have the best features, functions, and benefits at the most affordable price, but if your online content communication does not contain the actual search phrases used by your target customers; or if your website’s copy and message are not in tune with the buying motivations and behaviors of your buyers – there won’t be any sales. FDB Media provides interactive content communication designs and Website development customized to the profiles and “real-time” search behaviors of your target customers. Our proven “five-second, three-click” interactive design ensures that visitors can FIND the information they need quickly and easily, including: where to buy, how to buy, what to buy, why buy from you, and why buy now… > More
Price. Choosing between price and value is an age-old dilemma. The goal for marketing is to convince a customer to buy based on value propositions, not price. According to the Retail Industry Association, more than 38% of Americans have purchased an offering as a direct result of watching a TV Infomercial or Commercial. With nearly three decades of combined experience in marketing media productions and Website development, FDB Media is uniquely qualified to produce your online video and Web demo presentations to entice your visitors to buy based on perceived value instead of price. > More