Web 2.0 Strategic Planning begins with Clear Definitions
of the Fundamentals: People, Place, Product, and Price.

People.

Internet marketing is search marketing. Search marketing is behavioral targeting. The process begins with a clear definition of your target customer’s demographics, psychographics, and purchase behaviors. FDB Media uses data mining technology and real-time Web analytics to develop Internet Marketing Strategies tailored to your target customer profiles and online behaviors. > More

Place.

Place can be defined as the interactive touch points where transactions take place between you, your customers, the influencers, resellers, end-users or consumers. Increasingly, whether it is for B2B or B2C, the majority of buyers do research online before making their purchases. Our SEO campaign directory, FDB Network.com is powered by a Search Engine Optimization (SEO) Marketing System that enable customers to re-connect and FIND your sales information as top organic search results when they are looking to buy. Place also translates to the need for Channel Communication Portals; especially for companies who rely on channel sell-thru.

Product.

All things being equal, message packaging is the key to winning sales. Customers will only buy when your product or service offering matches their perceived needs. FDB Media provides interactive content communication designs customized to the profiles and “real-time” search behaviors of your target customers. By applying our proven “five-second, three-click” navigational design to your website we can ensure that visitors can FIND the information they need quickly and easily, including: where to buy, how to buy, what to buy, why buy from you, and why buy now… > More

Price.

Choosing between price and value is an age-old dilemma. The goal for marketing is to convince a customer to buy based on value propositions, not price. According to the Retail Industry Association, more than 38% of Americans have purchased an offering as a direct result of watching a TV Infomercial or Commercial. With nearly three decades of experience in marketing media productions, FDB Media is uniquely qualified to produce your online video and Web demo presentations to entice your visitors to buy based on perceived value. > More